Lee Wood

Some Simple Yet Golden Rules Of Social Media Marketing For Restaurant Owners

Gone are the days when you would open an eatery in one corner of the street, hang that 'welcome' sign board expecting higher footfalls! In this age when competition in the food business is going pretty high with restaurants cropping up here and there, no matter what size your restaurant is, what's the cuisine you're specializing in, how you have mapped your target audience and the like, you need a solid social networking marketing plan to make things work out.

Be the cool social player: Thinking how? Read on!

• In this age where customers are not blind and spreading word-of-mouth promotion (whether positive or negative)is not a very big thing, have social channels for your restaurant that you opened up!

• It is not enough to have a fan page, your loyalists have to be social buffs so that they also tweet, post, Instagram and share their oh-so-memorable experience at you eatery!

• In order to engage your audience on the social platforms that you have populated your brand with, offer some valuable information, real-time news and let some quizzes, contests to engulf your target audience.

• Bringing in consistency is very important, from placement of images, churning out videos, use of colors, fonts, people are in love with minimalism and you too can cling to this idea! See to it if this works out before trying out others! Even if you have an emoji strategy in sync with your brand, hatch a social networking marketing plan that harps on consistency!

• Establishing a rapport with your customers is quintessential and let your social media pages and profiles be the means to connect to your restaurant during the post-meal times!

Author Bio:-

Lee Wood has been working in public relations and marketing world for the last 11+ years and also worked with various SME agencies as an independent contractor. You can find his thoughts at social media outreach blog. Visit this website for more information about media outreach services.