James Belly

How To Execute A Rebranding Process Successfully?

Are you thinking about changing the image of your company? Probably, you are not happy with the appearance of the logo or its aesthetics. This is something that's not wrong. In fact, you would be grabbing an opportunity to evolve the company way beyond its previous identity. So, as you involve yourself with the high-level strategy, here's the process you need to follow.

Define the mission

If you are not clear with the mission and the core values, then you should bring your team together and come up with the cornerstones. Present everything and refer to what you have in mind just to ensure that the branding choices are in sync with the company's core belief.

Come up with a holistic strategy

Rebranding doesn't just imply designing the logo all over again. But, as you proceed, you should ensure that you have a cohesive strategy in place. Besides, you need to consider the constraints and check whether the logo is suitable for the website and social media.

Analyze everything carefully

Before you discard anything, you should know what would complement the brand. Ideally, you can preserve some of the elements and show an interest to rebrand. If you can't invest money, then don't attempt to fix the elements.

Analyze the market

Always carry out a research and be aware about what would work among the competitors. However, don't go after the latest trends if it doesn't reflect the identity and the core values. Your goal should be to take a leading edge without affecting the brand image.

Finally, you should involve stakeholders, and the departments of the company to enhance the company's culture. You may also move ahead with project management to finish off with the rebrand within the timeframe. If your team is busy all day long, then you can contact companies that offer SME rebranding services.

Author Bio:-

I'm James Belly, marketing consultant, providing info about digital marketing, small business marketing and small business advertising for the companies and SME's. You can find his thoughts at brand strategy blog. For more information on an advertising agency in Berkshire, check out this site.