Barry Elvis

How to Choose the Right Type of Digital Ads for Your Next Campaign

Gone are the days of leasing a billboard at the monthly rate of an overpriced studio apartment in a vain attempt to distract drivers into visiting your business. In our highly digitized society, consumers' choices have skyrocketed, but their attention spans have plummeted. But getting your business in front of the right eyes at the perfect time doesn't have to be mission impossible. With the right digital ad designs, any business can thrive at capturing, retaining, and driving repeat business from online consumers.

Not all digital ads are built the same. In fact, the most successful digital ad designs are those which align with the company's business model. While several species of digital ads exist, there are three that are fundamental to online advertisements.

Paid Search Ads (PPC)
Display Ads
Video Ads

PPC ads function as a magnet for attracting new customers who haven't heard of a business before. Their magnetic quality is a byproduct of buyer behavior. That is, when an online shopper goes searching for a particular product but hasn't committed to pulling the trigger, PPCs inform the shopper that your business offers it. These ads can also be used to drive repeat visits, but their primary function is to attract first-time visitors.

Unlike PPCs that appear on a search engine's results page, you'll find display ads on high-traffic websites that are relevant to the business's target demographic. PPCs and display ads are further distinguished by their average conversion rate. While PPCs can achieve conversion rates as high as 3%, display ads only convert 0.35% on average. But that doesn't mean display ads are an inferior digital ads design. Display ads accel at bolstering brand awareness by providing business owners with an affordable means of staying at the top of the online shopper's mind.

Like display ads, video ads have a lower conversion rate when compared to PPCs. However, they're often a more affordable avenue for increasing brand awareness across multiple channels. What makes video ads so effective is their capacity for conveying a story. Humans love a good story, so if your business has a tale to tell, then video ads are a great route. Altogether, choosing the right type of digital ad doesn't have to be a gamble if you align the campaign with your business's goals and your market's target demographic.

Author Bio:-

I'm Barry Elvis, graphic design consultant, providing useful info about PowerPoint presentation, digital ads and brand & landing page design ideas for SME's. You can find my thoughts at production design blog. To find motion graphics services, visit this website.