Barry Elvis

Marketing Strategies to Promote Your Virtual Event

With the help of a good event management platform, anyone can put together and hold a virtual event, but you also have to make sure to market your event too. Putting together a good marketing strategy will ensure that your event virtual event will be a big success and get plenty of attendees. Read on to learn some marketing strategies to follow.

Utilize Digital Marketing

To get the most out of your virtual event, you need to be marketing before your event, during your event, and even after your event is over. Here are some ways you can do that:

Before the Event - Before the event, your biggest goal is going to be raising awareness. You want to get as many people as possible hearing about your event. One of the best ways to do this is to market on multiple social media channels. Use your brand accounts to make posts and hashtags and make plenty of posts leading up to the event. Tag relevant parties and encourage people to share the content. In addition, if it's in your marketing budget, it's a great idea to buy some ad space and target the kind of demographics you want to attend your event. This will help you build up hype and get a larger number of people interested.

During the Event - During the event, you want to be continually engaging your audience. By holding their attention with audience engagement tactics, you can make sure they're actively participating and enjoying the event. In addition, you can encourage people to live tweet the event, upload updates on their social media feeds, and more. This could potentially draw in latecomers to tune into the event.

After the Event - Once the event is over, you shouldn't let it just fade into memory. Sending follow-up feedback emails to attendees and making posts about the event on social media are just a few ways you can keep the event fresh in people's mind. If the event was a success, you can ride the hype from it and start building anticipation for your next big virtual event.

All of this can seem a bit overwhelming, but using something like an event management platform can help you keep things organized and under control.

Utilizing an Event Management Platform

A good event management platform can offer you a suite of virtual event tools to ensure your event is the best it can possibly be. Make sure to choose an event management platform that offers plenty of versatility and useful features.

Author Resource:-

Barry Elvis is providing info about virtual events, webinars and b2b event marketing platforms. You can find his thoughts at event marketing blog. If you need an online events platform, visit this website.