Barry Elvis

How to Craft the Perfect call to Action for your PowerPoint Presentation

Without a strong call to action (CTA), a presentation is nothing more than a glorified speech. And there's nothing wrong with a well put together speech. But if your presentation aims to get the audience members to do something, like sign up for your newsletter or like your Facebook page, you will have wasted your time if you don't achieve this desired outcome. To bolster your chances of success, let's explore just a few simple ways to craft the perfect CTA for your next presentation.

The best CTAs also have the best setups. To ensure the audience has that novel "a-ha!" moment, you'll need to build a good foundation by defining your presentation from the start. In so doing, you optimize your presentation's flow by ensuring each slide stays on topic and builds momentum to your final CTA. If you're having trouble figuring out your objective, then odds are you're going to stray off-topic, and your audience will dismiss you. At the risk of wasting all that time, it's worth consulting a PowerPoint presentation service to create or improve your presentation.

Once you have your objective on paper and you've begun crafting each slide, remember these three words: keep it simple. These three words may as well be the golden rule in door-to-door sales, where a creative CTA could be the difference between closing a deal or getting the door shut on your face. Keeping it simple prevents you, as the presenter, from word-vomiting on your audience. The last thing most of us need in this fast-paced world is more complexity, so keep it simple; otherwise, your audience won't "get it." This rule goes for your whole presentation, and of course, your CTA.

Another added benefit of consulting a PowerPoint presentation service is getting critical feedback about where your pitch gets convoluted. A PowerPoint presentation service may advise you to simplify your CTA into two or three straightforward steps instead of a long and arduous process with a low chance for success. If your audience has to jump through hoops just to subscribe to your podcast, then you may as well be talking to an empty room. You want your audience thinking, "oh, that's so easy I can do it in under ten seconds."

Your CTA is the most essential piece of your presentation, so try integrating these tips, and don't be afraid to reach out for help!

Author Bio:-

I'm Barry Elvis, graphic design consultant, providing useful info about PowerPoint presentation, digital ads and brand & landing page design ideas for SME's. You can find my thoughts at graphic designers blog. To find an affordable landing page design service, visit this website.