Justin Taylor

How to Use Social Media to Market A Hybrid Event

Even though we are a year into the great adaptation, where in-person events shifted on a dime to all-virtual, and quarantine rules are being relaxed, many organizations are choosing to hold hybrid events in order to maximize attendance and participation.

In order to best reach your audience for these events, webinars, and other virtual goings-on, it is critical to interact with participants who want to attend live and those who wish to attend live from the comfort and safety of their living rooms. Going forward, it's likely that holding hybrid events will be the key to increasing participation, and therefore growing your business.

The most effective hybrid event marketing will use the following strategies to leverage free and paid aspects of social media. These will be crucial to achieving your event goals - be they lead generation, sales, or buy-in to future events.

Free is More Than Fine

Harness the power of free social media strategies to promote your event. The shift in emphasis to video across all platforms - especially Instagram and Facebook - is something every digital marketer should take advantage of. From stories that tease the hybrid event, speakers, content, etc., they should all point directly to registration pages or event landing pages.

This organic content might even have the power to go viral if your audience shares with like-minded colleagues or friends or if your story is featured through searches of hashtags.

Even if your hybrid event will have zero tie-ins to the Facebook platform, you should at minimum create an "Event" page to interact with potential attendees and their connections. If attendees RSVP, they'll automatically be reminded of the event as time counts down. A digital marketing tip is to take this free service and add a small paid ad to boost the reach to target accounts.

Don't Forget Post-Event Marketing

Content is king, and you don't want yours to go to waste. You can reach a larger audience - or forget a deeper connection with your attendees - when you create on-demand versions of seminars or interviews. This can generate new revenue and also build buzz for future events. FOMO is real.

Another hybrid event marketing tip is to recycle snippets of content in social media posts that attendees and non-attendees can comment on, thus increasing engagement on your post and creating a community that you can call upon for the next event or sales pitch.

Author Resource:-

Justin Taylor is providing info about virtual events, webinars and b2b event marketing platforms. You can find his thoughts at event calendars blog. If you need a virtual event platform, visit this website.