Justin Taylor

Tips and Tricks for B2B Event Marketing

You want to stay at the front of your customers' minds, and you want your event to be great. To achieve both of these goals, you need to plan an event with the right strategy while meeting your objectives. Keep in mind how your B2B lead generation ideas tie into your event as well.

Think About Your Objectives

Your event goals might tie into your overall marketing goals, but they are not entirely the same. Your objectives should consider the needs of your customers, how you wish to attract and target your leads and other factors. In addition to deciding how to interact with your customers during the event, you should also consider how you interact with them before and after your event. You will need to decide how you will track data according to your objectives.

Decide Which Event Ideas You Will Focus On

After you have decided on your event objectives, you need to think of some creative ideas that tie into your event type and your brand. Once you get going with some creative ideas for your event, you will easily think of more. You will want to focus on ideas that encourage engagement.

To get the ball rolling, consider these ideas for your event:

• Get a popular sponsor to collaborate with
• Do a product demonstration without trying to sell your item to provide insight on use of the product to create interaction
• Create an event app to keep your customers engaged with schedules, bios, videos, content and other customized information
• Allow your customers a forum to share their experiences and expertise
• Offer special access to a variety of content (such as one-on-one opportunities, virtual content or speakers) to your VIPs
• Provide a way for your attendees to network in creative, fun and relaxed ways, such as having a trivia night, playing a game or having a happy hour
• Give creative, usable or long-lasting items to your attendees (like drawer organizers, candy, water and items that would be useful for your event)
• Create your own trending moment at your event by introducing a new product
• Increase brand awareness and excitability by doing a podcast

Consider these lead generation ideas before and after your event to raise interest in your event and increase relevance:

• Use white papers and other information in exchange for email addresses to keep in the forefront of your customers' minds, keep them engaged and establish yourself as an industry leader
• Offer a lot of freebies to your customers, and monetize on upgrades and premium features
• Make your customers' lives easier with RFTPs, templates and pre-formatted spreadsheets
• Get in touch with leads by providing webinars wherein you solve an issue by presenting your brand as a solution to their problem
• Share case studies that show how your brand increases efficiency, saves money or reduces your customers' workload
• Showcase past customers' positive reviews
• Provide courses on important issues either directly or by an expert

Get Help With a B2B Event Directory

The more resources you have at your disposal, the more successful your event will be.

Using a B2B event directory will help you to create the right event marketing ideas.

Author Resource:-

Justin Taylor is providing info about virtual events, webinars and b2b event marketing platforms. You can find his thoughts at B2B marketing blog.