Barry Elvis

What Are Some Latest SEO Trends Today?

Whenever a search is conducted on Google by any user, exact results are shown to him / her on the basis of the keyword or phrase typed in. The word that is searched needs to be pertinent and precise. Due to this reason, it is important to optimize keywords, in order to make online searches more accurate and faster. This is something that an SEO marketing firm in Adelaide can help you with. These are some of the top SEO trends that you should know about:

Understanding intention of users

During the search, more than simply the keywords, it is essential to consider the purpose of the user. Keywords are extremely important during search queries. With SEO trend advancements, it is important to understand the persona of a buyer.

For instance, when a mother uses the key phrase "online baby shopping" in an online lookup engine, the search engine needs to display information about the best location to purchase baby items from, such as baby diapers, baby strollers, baby apparels etc instead of data about locations where shopping can be done for babies.

Rich Snippet in SERP

Rich snippet can be used in the SERP by entertainment websites, blogs and e-commerce sites, for getting traffic pre-qualified and for improving the manner of offering services to customers. This is an important SEO business strategy.

Results are also displayed by Google for feedback images and navigation, alongside search results, which leads to a higher amount of search results. This increase has gone up two-fold in the recent years and the rise is anticipated to continue.

For instance, when a user looks for a hospital on the internet with the help of his mobile phone, detailed information - like the name, contact information, location and operating hours of the hospital is shown.Users are able to call the number straightaway from the rich snippet, instead of needing to type the number on the phone keypad.

Cross Channel Marketing

This is a strategy for exposure as well as promotion of the product, across many platforms out there. It is also referred to as omni-channel marketing. In this new marketing trend, the primary objective is to establish a robust brand identity across many channels, thus encouraging users to make purchases.

Author Bio:-

Barry Elvis is the most accredited digital marketing expert. Apart from offering unique strategies based on the emerging internet marketing trends, he also uses the latest web technologies and solutions to provide result oriented approach.