Emily Clarke

How Revenue Operations is Changing

In the last year, businesses faced significant roadblocks in their efforts to maximize revenue. The pandemic highlighted a slew of operational issues, effectively changing the face of business forever.

Revenue operations, in particular, are experiencing a massive shift. To remain successful, teams have to adapt to the future of revops, paying close attention to the following changes.

Market Agility is Paramount

Having the ability to adapt to the changing market was always crucial. However, the pandemic highlighted the importance of agility in a rapidly changing economic landscape. Companies that weren't flexible enough to adjust compensation plans and sales goals experienced the most brutal hits.

Moving forward, revops teams need to keep go-to-market agility a top priority. Whether you experience a boon in sales or a drastic decline, flexibility is a must to ensure that you're not blindsided and grasping at straws.

A Dramatic Change in Digital Communications

Since the dawn of the digital age, email has been the go-to for team communications. Even today, your business likely relies on email messaging for quick strategy changes. However, the future of revops shows a shift towards alternative methods of communication.

Email fatigue is an issue that's growing in the business world. While video messaging platforms have picked up the slack a bit, even those methods pose challenges. More and more companies are turning to less traditional and more straightforward forms of communication. They're ditching email in favor of collaborative apps.

They're easier to manage and offer quicker ways to convey crucial strategy changes.

Revenue Operations and Recruitment

During the pandemic, many businesses cut their recruiting teams to downsize. While that provided quick results, nobody was expecting how quickly many industries would rebound. As a result, companies were scrambling to find talent and fill roles.

The recruiting and onboarding process is playing heavily into revops. The cost of hiring and keeping a talented employee is at an all-time high. Meanwhile, the expenses involved in onboarding are through the roof due to the unprecedented economic changes. As a result, more organizations are relying on virtual hiring and onboarding. It makes them more competitive while optimizing the processes.

Revenue operations will continue to evolve as we navigate the post-pandemic world. Your teams need to stay on top of the changing markets and how they affect your business operations. Keeping one step ahead of the curve can help your company flourish even in these uncertain times.

Author Resource:-

Emily Clarke writes about business software and services like commission tracking platforms, softwares etc. You can find her thoughts at commission tracking blog.