Jeson Clarke

How Bvlgari Became a Luxury Brand Name

Today, Bvlgari is a name that's synonymous with luxury and high-quality craftsmanship. The Italian fashion house is responsible for creating breathtaking products that last. The Bvlgari wristwatches, in particular, are renowned for their impeccable style and long-lasting value.

Anyone tuned in to the world of fashion knows Bvlgari well. But have you ever wondered how this fashion house rose to prominence? Read on to find out!

Humble Beginnings

Believe it or not, this modern luxury brand dates back more than 100 years. It got its start in 1884 by one Sotirios Voulgaris. Voulgaris was a Greek silversmith who came from a family of crafters. He learned how to make jewelry and accessories early on, opening a small store in Paramythia, Greece.

It wasn't until Voulgaris moved to Rome in 1881 that the idea for Bvlgari began. He opened the first Bvlgari store in 1884, selling only fine jewelry.

The Start of an Icon

The Bvlgari flagship opened in 1905 and continues to house all of the house's best work. Many attribute the success of Bvlgari to its location.

Built on the famous Via Dei Condotti street, the store offers inspiration. It marries ancient Roman architecture, beautiful style, and Italian culture. The location honors Rome's past while looking into the future. It's classic and contemporary, which exemplifies the Bvlgari brand.

A Meteoric Rise

During the 1950s and 1960s, Italy became the epicenter of European design. The Bvlgari flagship store hosted talented artists, winning the attention of the world's most famous fashion icons. Stars like Elizabeth Taylor and Audrey Hepburn recognized the beauty of Bvlgari products, catapulting into the upper echelons of fashion.

By the 1970s, Bvlgari went global! International stores opened in Geneva, New York, Paris, and Monte Carlo. Around this time, Bvlgari wristwatches hit the fashion scene. The first watch came out in 1975. A mere five years later, the Bvlgari Time Company launched in Switzerland. Since then, the brand has continued to expand. Not only did it perfect watch-making, but it developed more eye-catching jewelry, leather goods, and fragrances.

A Luxury Brand That Inspires

What once started as a small shop in Rome is not an international luxury brand. Bvlgari is a favorite among the world's elite and continues to push the boundaries of contemporary fashion.

Author Resource:-

Jeson Clarke is providing info about pre-owned luxury watches, selling, buying, watch repair and services. You can find his thoughts at used luxury watches blog.