Justin Taylor

Creative Ways to Promote a Marketing Event Without Breaking the Budget

Marketing events are a great way to get your company's name out there while networking with potential clients and collaborators. But before you get to that point, you have to get people to your event!

If you're looking through your marketing event budget checklist and starting to get worried, don't fret. Here are some ways you can promote your event without breaking the bank.

Utilize Social Media

Social media is still the king of promotion! One of the first things you can do is spread the word on all your current channels. If you want to invest a little more, you can pay for targeted advertising.

The great thing about social media is that you can use a wealth of analytics to target your ideal audience cost-effectively. Is your event in-person or focused on consumers? Use Facebook and Twitter to reach potential attendees and make an impression. If you're looking to attract B2B clients, head over to LinkedIn for direct interaction.

The opportunities are endless with social media. Using it strategically, you can make a significant impact without spending much money.

Create Custom Landing Pages

Whether digital or in-person, every event should have a landing page. This unique web space provides all the information your attendees need to know about the event. Plus, it can host your registration forms and other features you want to make available.

On top of all that, the landing page can put your event on the map. Use strong SEO so that potential attendees can find it with a simple web search. A well-designed page can do a lot to promote your event without added costs.

Take Advantage of Email Marketing

Finally, there's email marketing. Contrary to popular belief, this form of promotion is still effective. Spend your budget wisely and tailor your messages to cater to different segments of your audience. Doing so can engage them and generate organic interest from the jump.

Keeping Your Marketing Event Budget Checklist Under Control

You don't have to go broke promoting your event! While publicizing the event is important, there are ways to save money and keep your budget in check. Try these methods, and you're sure to generate some interest without spending a fortune.

Author Resource:-

Justin Taylor is providing info about virtual events, webinars and b2b event marketing platforms. You can find his thoughts at b2b marketing blog.