Justin Taylor

Why You Should Be Optimizing Your Podcast SEO

Podcasting is one of the easiest ways to share your life, knowledge and experience with others. It's also a fun way to make a living, but being successful at podcasting means finding ways to separate yourself from the pack.

These days, listeners have tens of thousands of choices when it comes to digital entertainment, so it pays to help people find your podcast in any way you can. While there are plenty of marketing techniques you can use to promote your podcast, perhaps one of the most important is search engine optimization (SEO).

Why is SEO Important?

SEO for podcasts is important because podcast fans often turn to search engines when looking for a show about a particular topic. When you optimize your text content, including show descriptions and titles, you can leverage search engines to your benefit. Using SEO for podcasts, you have a direct influence on how your podcast is found and how highly it ranks in search engine results. Keep in mind that most Internet users only visit the first few pages of search results. This means the closer you are to the first page, the better your chances of getting seen will be.

What is Involved in SEO?

Put simply, SEO is done by ensuring that content is formatted according to search engine algorithms. For example, links are a big deal in SEO. You want to link relevant keywords back to your content in order to tell search engines what your content is about. Of course, the process is a lot more complicated than simply linking keywords, but this is just one way in which podcast content can be optimized to rank higher in search results pages.

Should You Hire an Expert?

Because SEO can be complicated and involves industry-specific research and marketing know-how, it's often beneficial to partner with a marketing firm to get things done right. A marketing firm can discuss your goals, provide options and implement solutions that may be able to get your podcast ranked higher. Not everyone needs to go through the process of hiring a marketing partner, but a marketing firm can often help if you plan to take your podcast commercial.

Author Resource:-

I'm Justin Taylor, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. You can find my thoughts at smart podcast blog.