Jeson Clarke

The Origins of Rolex

Around the world, Rolex is a name synonymous with high-end luxury. The brand is so well-known that even brands not related to the watch industry will reference the Rolex name to infer premium quality and superior craftsmanship. To find where are Rolex headquarters, visit this website.

While you may have heard of Rolex or wondered things like where are Rolex headquarters located, you may not have known about Rolex's interesting origins. How did such a top-name watch manufacturer rise above the competition to become a global sensation in the luxury market? Better yet, what makes Rolex so great in the first place?

From Switzerland to London and Beyond

Rolex was originally known as Wilsdorf & Davis, Ltd. The brand got its start from German-born Hans Wilsdorf and his brother-in-law Alfred Davis. Hans ended up in Switzerland, but eventually moved to London. In 1905, Wilsdorf and Davis began manufacturing wrist watches despite these so-called "wristlets" being considered unbecoming of modern men of the era.

By 1915, the Wilsdorf name was dropped and the company became known as Rolex Watch Co. Ltd. due to growing anti-German sentiment in Britain and beyond. That same year, the company's watches were certified by the British government for durability and accuracy. This distinction had previously been reserved for equipment used for measurements by the military. The famous Rolex crown logo was trademarked in 1925.

In 1953, Rolex successfully launched a public relations campaign centered around the use of its watches during Sir Edmund Hillary's ascent to the top of Mt. Everest. This helped to cement Rolex's image as being durable and dependable in the mind of the public.

Rolex Today

Today, people who want to know where are Rolex headquarters located need look no further than Geneva, Switzerland. Geneva has served as the brand's headquarters since WWI, and the region remains a mecca for Swiss precision in manufacturing and design.

Rolex currently manufactures a range of wristwatches for both men and women. While the brand no longer produces pocket watches, the last of which was manufactured in the 1970s, Rolex pocket watches are valued by collectors along with many other Rolex timepieces.

Author Resource:-

Jeson Clarke is providing info about pre-owned luxury watches, selling, buying, watch repair and services. You can find his thoughts at pre-owned watches blog.