Justin Taylor

How to Market Your B2B Event

B2B events are a big part of modern business. They're a great way to network with industry peers, gain new clients, and show off your company's potential.

Unfortunately, they also have a reputation for being dull and boring. So how do you market a B2B event and get attendees in the door? Here are some tips you need to follow.

Use Software to Your Advantage

B2B event software can be a real lifesaver. One of the most frustrating aspects of throwing an event is keeping your ducks in a row and organizing the many moving parts. From marketing to managing sponsors, it's a nightmare.

Event software simplifies and streamlines the processes, helping you stay on track. Plus, it can take care of marketing duties like creating websites and sending out emails to potential attendees.

Utilize Social Media

Social media is a powerful tool for B2B marketing. Many assume that's it's only good for consumer-level communication, but that's not the case. Businesses frequently interact, and platforms like LinkedIn prioritize those professional connections.

Promote your event and establish prominent communication channels. Keeping your potential attendees engaged in the lead-up to your event makes all the difference.

Get Sponsors and Speakers Involved

It's not just your company that has a stake in the success of your event. Having your sponsors and speakers take up some of the marketing mantles is a must!

Sponsors already have an established reputation. Even having their name on the marketing materials can legitimize your event in the eyes of others in the industry, giving them more of a reason to attend. The same goes for potential speakers. Speakers should always be part of the promotion cycle. Their name alone can draw people in and make your event a success!

Throwing a Successful B2B Event

There you have it! Creating a B2B event can be a daunting task. But if you invest in B2B event software and follow these tips, it'll be a breeze. Marketing is a significant piece of the puzzle. Strategic planning will ensure that you're getting the word out and giving attendees a reason to come.

Author Resource:-

Justin Taylor is providing info about virtual events, webinars and b2b event marketing platforms. You can find his thoughts at B2B events blog.