Emily Clarke

Grow Your Business With a Sentiment Analysis

When it comes to meeting customer expectations, there's no shortage of data to analyze. Feedback forms, surveys, online reviews and more are all ways in which companies can engage in data collection to measure the customer experience. This data can then be utilized to make adjustments to products, services and protocols to better serve customers and build upon brand reputation.

In the digital age, the data analysis process also relies on a relatively novel form of collection involving customer sentiment. This process attempts to gauge how a customer is feeling in the moment by analyzing verbal feedback, tone of voice, tone of text and actions taken while on a phone call or website.

Social Sentiment Reveals a Lot

Another place where sales sentiment analysis is used is on social media platforms. The benefit to this approach is that social media is a place where people express themselves freely using a range of emotions. Sales sentiment analysis on social media provides genuine insight into how people are interacting with brands as well as ideas.

How Does Sentiment Analysis Benefit Businesses?

The real benefit for businesses using sentiment analysis is that feedback can enable growth through nuance. Picking up on small and subtle expressions of emotion is something that can lead to positive change, but noting these expressions can be difficult to do over the phone or through an email exchange. Sentiment analysis utilizes sophisticated algorithms that are designed specifically to detect this nuance where traditional business interaction methods may fall flat.

Using the data gathered from a sentiment analysis, business owners have the ability to improve interaction points and user experience as a whole. Maybe a complicated phone menu or web interface is causing a high bounce rate or is leading to negative reviews being left online.

Perhaps the reason for online shopping cart abandonment is due to a clunky live or bot chat experience. Noting these issues through sentiment analysis often means being able to fix problems faster, potentially leading to improved sales and better brand reputation and management on the web and off.

Author Resource:-

Emily Clarke writes about business software and services like commission tracking platforms, softwares etc. You can find her thoughts at commission system blog.