Justin Taylor

Should You Start a Podcast for Your Business?

You don't have to be a mass media consumer or marketing expert to know that podcasts are currently having a moment in the spotlight. What used to be a niche media format is now a multi-billion dollar industry ripe with opportunity.

So what begs the question: Should you start a podcast for your business?

Here are some reasons to podcast and what it can do for your company.

A More Organic Connection

One of the reasons why more and more companies are turning to podcasts is because it fosters more genuine connections with audiences. In the past, the only option was to create traditional ads. Even as podcasts became popular, the go-to was to pay for invasive ads that disrupt the show and become nothing more than background noise for a listener.

But when you create a podcast for your business, you're making branded content. It's a chance to talk about company values and tell a story. These podcasts are less about selling products and services and more about connecting with audiences.

It's much more profound than traditional advertisements, helping you build lasting connections with your consumers. What company doesn't want that?

Building Brand Awareness

Of all the reasons to podcast, the benefit of more brand awareness is one of the most significant. Again, it all comes down to the purpose of podcasts in the business space. You're telling stories about the brand itself. While you can certainly mention products or services, the goal is to make your company a part of a listener's sphere.

With podcasting, people can become familiar with your brand. They learn to trust it, making you a recognizable authority in your niche.

An Engaged and Dedicated Audience

Finally, podcasting can work wonders to keep your audience engaged. The biggest problem with traditional ads is that people see them and quickly forget. Sure, you could go over the top to create something memorable, but there's only so much you can do with old-school ads.

Podcasts are one of the most engaging things you can do in marketing. It keeps the conversation going and transforms your brand into something more than a place to buy products and services. Ultimately, that deep-rooted connection can benefit your business in the long run and keep audiences hooked.

Author Resource:-

I'm Justin Taylor, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. You can find my thoughts at podcast guides blog.