Jeson Clarke

What is the Activity Schema Standard?

When it comes to tracking customer activity, the new standard in the digital age is to use activity schema. An activity schema standard plots out data points based on activity over time and across several different sources. These data points are then compiled to represent the actions a customer has taken across a multitude of interactions with a company.

For example, an activity schema may plot out when a customer opened an email, replied to a phone message, engaged in an online chat session, made a purchase, filed a complaint, and more. All of this data helps to build a more detailed profile of a customer using Big Data technology like machine learning and artificial intelligence. The end goal is to be able to predict the future behavior of customers based on past behavior.

Understanding Customer 360

Customer 360, and by extension Customer 360 software, is an approach used in business to develop activity schema reports. Customer 360 software takes all of the data supplied by various collection points and integrates and interprets it to assist in the predictive data analysis the activity schema standard is known for.

Many sales platforms offer Customer 360 tools to help business owners integrate an advanced schema standard into their sales and marketing efforts. With time, it is believed that this approach will open new doors for predicting customer behavior as machine learning and AI become more advanced.

The Limits of an Activity Schema Standard

Currently, activity schema standard solutions are limited by the amount of data that can be collected. While developers are always finding new ways to capture data, there are also ethical questions involved in the collection and preservation of data that must be addressed before such technology can truly reach its full potential.

Privacy advocates have raised challenges to the gathering of Big Data in some cases, meaning business owners would be wise to consult with data analytics professionals before embarking on a quest to create an activity schema. Potential legal pitfalls could be ahead if you aren't exacting in your care for customer data and the dissemination of your business' data collection policies.

Author Resource:-

Jeson Clarke writes about technologies, import/export data and customs data tools. You can find his thoughts at best analytics software blog.