Emily Clarke

Creative Ways to Engage Your Customer Base

Engagement is the name of the game when it comes to customer retention in today's digital marketplace. Consumers have so many choices thanks to the Internet, and most people now carry a miniature shopping mall in their pocket thanks to the smartphone.

Engaging your customer base means not only capturing and keeping attention, but it also means ensuring that your brand is top-of-mind when it comes to the products and services your company offers. When you engage customers, you draw them into your brand's ecosystem, and engagement assists in keeping the focus squarely on your offerings.

Use Push Notifications

Push notifications are tools that allow you to provide engagement opportunities on desktop, in web browsers, on mobile devices, and even on wearable tech. When you provide the option to receive push notifications, a customer can opt in to get updates about news, product launches, upcoming sales, and more.

The best push notification service is going to be the one that makes the process easy and seamless for both the customer and your brand. You don't want to inundate a customer with notifications or requests to accept notifications. The digital space is already crowded as it is, and no one wants to be bothered by pop-ups every few seconds begging for clicks.

The best push notification service will also depend on your goals. For mobile, consider offering push notifications through text, but for desktop, you may need to work with some more in-depth programming.

Ask Questions and Encourage Feedback

Most people enjoy talking about themselves - it's human nature. So, why not give your customers a reason to chat about their finer points by creating content that asks for feedback in the form of questions?

In fact, you can take things a step further and create a contest that ties in a product or service as it relates to customer feedback. Encourage customers to come up with an interesting story about their use of the product or service and then share it with your brand. You can award prizes to the most interesting stories, but make sure to have something to award to everyone who shares a story.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at push notification tool blog.