Emily Clarke

How In-App Notifications Increase App Retention

Mobile applications revolutionized the way that brands communicate and interact with customers. But despite innovative app designs and wide availability, retention is an ongoing issue. Users lose interest quickly due to the sheer number of apps available.

So, how can you increase app retention and boost engagement? One proven technique is to use in-app notifications.

What are In-App Notifications

An in app notification for ios and Android is a customizable message that keeps users engaged as they use the app.

For many brands, the priority is to encourage new users to allow push notifications. It's true that push notifications typically lead to long-term retention. But many modern smartphone users view traditional push notifications as annoying or invasive.

In-app notifications are different. Your customers are already engaged in the content you provide. There's no need for users to opt-in to messaging, and you can deliver important announcements whenever they're most receptive.

It's a fantastic tool for sending personalized messaging. Base notifications on user behavior, and you can ensure that every announcement leaves a lasting impact.

Overall, in-app notifications improve app retention by around 27 percent!

What Types of In-App Notifications are Available?

One of the best things about sending an in app notification for iOS and Android is its built-in versatility. There are messages for every situation.

If you run an eCommerce app, you can use in-app messaging to remind shoppers about abandoned carts, flash sales, best sellers, and more. Many brands also like to provide personalized offers to boost retention and incentivize engagement.

To enhance the app's performance as a whole, you can use in-app notifications to request ratings or ask for referrals. It's also an excellent tool for prompting users to allow for push notifications, location services, and other crucial permissions.

Engaging Users While They're Already Active

Getting people to download your app is only half the battle. Keeping them around is a monumental challenge that can make or break your business. In-app notifications go a long way.

They can keep your audience engaged by sending messages at the right moment. When used wisely, it can boost long-term retention and improve overall engagement.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at customer engagement blog.