Emily Clarke

How to Re-Engage Your Customers Through Web Push Notifications

In today's saturated market, the biggest challenge for marketing professionals is keeping customers engaged. You might have a strong enough campaign to attract visitors to your site. But how can you keep them around?

One method is through web push notifications! With a web push API, you can deliver real-time notifications through the user's browser. Here are some ways to use the technology to excite customers and keep them coming back!

Media-Rich Notifications

The cool thing about web notifications is that you're not limited to text only! Web push notifications can have eye-catching graphics, moving GIFs, videos, and more.

What better way to grab someone's attention than a killer notification campaign? Get creative and develop content that stands out!

Reminders and Alerts

Another great way of re-engaging customers is to provide real-time alerts. Many shoppers feel compelled to take action when they see that products are in low stock or part of a flash sale. Use that to your advantage!

Eye-popping notifications go a long way. Utilize them to boost the visibility of new releases, sale products, and more. It's also an excellent tool for reminding shoppers of anything in their virtual shopping cart.

Behavior-Based Notifications

Another fantastic perk of using web push API is that it often takes crucial behavior metrics into account. Personalization is always an attention-grabber. A solid notification platform can instantly segment your audience and send out personalized notifications based on action or demographic.

Maybe you have shoppers who continually view products without making a purchase. Why not use the notification to send a personal discount code or promotion to nudge them towards a sale? The sky's the limit, but connecting the message to a specific action goes long.

Harnessing the Power of Web Notifications

So many brands focus on traditional smartphone push notifications. However, more companies are starting to realize that web push notifications have a lot to offer. These messages appear when your customers are actively engaging with your brand.

With the right messaging, you can send notifications that reignite their interest and promote ongoing engagement.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at web notifications blog.