Emily Clarke

3 Benefits of Tailoring Messages For Customers

Sending out push notifications and other alerts provides customers with important updates, but this can also help your company to connect with customers on a more personal level. Many business owners utilize subscription notification services that allow customers to receive tailored customer messaging based on user-selected preferences. Likewise, tailored customer messaging lists may be created based on certain product purchases or buying habits.

If you're still sending out blanket notifications to all of your customers, consider the following three benefits of tailoring your company's messages:

1. You Reach the Right Customers

Perhaps the biggest benefit of tailoring your notification strategy is that it helps your company to reach the right customers. When you send out mass notifications, you're going to hit lots of people, sure, but are these people going to be receptive to your messages? Are these people who are interested in the content of the message?

Tailoring and customizing notification lists allows you to target customers or leads who have expressed interest in a particular product category, service, or event.

2. You Save Time and Money

In keeping with the above, tailored messages save time and money because you aren't wasting resources tracking down and contacting customers who are less likely to finalize a sale. Instead, your efforts are maximized since they are targeting the right people. Although automated notification systems don't typically require a lot of intervention to get notifications sent out, they do require setup and monitoring, and these processes require time and money.

3. You Encourage Social Sharing

When customers are interested in the content they receive via notification, they are more likely to share that content with others. This can improve your social strategy and not only bring in new leads, but you may also be able to build upon brand reputation and value. This is why it's also a good idea to tailor your messages with elements related to the customer's lifestyle and interests. That person probably knows others who are into the same things, meaning they are more likely to pass along your notifications to others who fall into the same category.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at SMS services tool blog.