Emily Clarke

How Sales Coaching and Sales Training are Different

Working in sales can be a very lucrative career, but the key to success in sales often comes down to the right training and coaching. Both sales training and sales coaching are essential in identifying strengths and weaknesses while also providing insight into how a salesperson can improve. In fact, software for sales coaching has become one of the hottest trends in the sales industry. The software allows for remote coaching opportunities and learn-at-your-own-pace exercises.

Although sales coaching and sales training are similar, there are some key differences. If you work in sales and want to take your career to the next level, understanding these differences is important. Below are some key takeaways:

Sales Training

Sales training is all about helping enterprising sales professionals learn the fundamentals of the sales process while also introducing concepts surrounding ethics, laws, and best practices. Someone who provides sales training will usually be an experienced sales professional who works in a particular type of industry. Thus, they can give key insights into how sales work along a particular vertical.

Sales training may involve classroom learning, but it may also entail learning that takes place on the job. Trainees may also shadow experienced sales professionals to get a firsthand look at how a sales presentation is delivered and how the process of closing the sale is accomplished.

Sales Coaching

Sales coaching involves assisting sales professionals in developing established skills. Just like a sports coach will help players enhance their abilities through practice and guidance, a sales coach will offer practice sessions with students in order to provide feedback on performance. A coach will also focus on building upon the strengths that a sales professional possesses instead of focusing on weaknesses. This positive reinforcement approach is used in sports and other areas of life where coaching matters.

Software for sales coaching may involve programmed exercises or live training exercises that involve recording a sales professional as they make their pitch. Afterward, the sales coach and the student can review the presentation together to see where things went right and where things can be improved upon.

Author Resource:-

Emily Clarke writes about sales management, engagement and team motivation service. You can find her thoughts at sales coaching solutions blog.