Emily Clarke

How To Get Customers Back On Your App

Apps are fantastic assets for conducting business, marketing products and services, and building brand loyalty. Unfortunately, if a customer leaves an app, getting that customer back on the app can seem like a daunting task.

Thankfully, there are some proven methods that you can use to re-engage customers and bring them back to your app, and the process of winning customers back really isn't that hard. Below are some tips:

Use a Customer Notification System

Believe it or not, some customers simply get too busy and forget about your app. This isn't saying that there's anything wrong with your app or business, but life sometimes gets in the way.

To draw attention back to your app, consider using a customer notification system that relies on push notifications. For example, if a customer has abandoned an item in a shopping cart on your app, you could send a notification letting the customer know that their item is still in stock and waiting.

Incentivize With Loyalty Rewards

When you create an incentive to use your app, customers are more likely to stick around. Consider creating a loyalty rewards system that incentivizes the use of your app to serve as a reminder for customers to check in often.

You can also "gamify" this system by turning app usage into a fun or slightly competitive game. Studies have shown that gamification of mundane tasks makes them more enjoyable and makes tasks more likely to be completed.

Seek Feedback

To know why users may abandon an app, you first need to ask for feedback. Consider sending out surveys or providing links to source feedback from users.

You may ask specific questions about existing features, but you could also ask users what features they would like to see in the future. The feedback you receive can provide you with a compass to follow for minimizing customer challenges and upselling your app's strengths. This can also give you a direction to follow when conceptualizing new features as you'll know what the majority of your users are looking for.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at web notifications blog.