Jeson Clarke

Four Benefits of Utilizing a Data Analysis Platform

Data is at the heart of most modern businesses. We live in a data-centric world, and organizations go to great lengths to gather information about customers, competitions, the industry, and more.

Traditionally, the only way to understand that data was to hire scientists to make sense of it. While data scientists aren't going anywhere, modern data platforms make analyzing information a breeze.

Here are some of the most significant benefits of using a data analysis platform.

Save Time

The biggest headache of traditional data analysis is the prep work. For most people, data is nothing more than random numbers. It takes time to prepare that information to be usable and easy to understand.

Data prep is a major undertaking. It takes a ton of labor and a significant amount of time. Why spend the resources to complete that task manually when you can turn to an analysis platform?

It's a cost-effective alternative. Plus, it's quicker and makes the relevant information you need available to you faster.

More Flexibility

With less time preparing data, you also benefit from greater flexibility.

In most cases, viewing data creates more questions that need answers. Traditionally, that would require more prep and a never-ending repeated cycle of frustration.

With a solid data platform, you can ask follow-up questions as quickly as you think of them! Query anything in minutes and get the answers you're looking for without downtime or waiting.

Improved Accessibility

Another big perk of analysis platforms is opening the doors to broader accessibility. As mentioned earlier, data scientists are usually at the helm of data preparation and management. They're gatekeepers that control when and how people view the data.

The right platform makes that step obsolete. Analysis platforms are accessible to marketing teams, production departments, sales teams, and more.

Data-Driven Decision-Making

Data analysis is crucial for strategic decision-making. Businesses need concrete evidence to make choices that will impact the bottom line. Data plays a big part in the process, and a well-designed analysis platform makes it easier than ever to harness it.

Some data platforms even provide clear recommendations with the push of a button. Gone are the days of "winging it" and waiting for second opinions. With automated analysis, you can get all the information you need without a scientist holding your hand.

Author Resource:-

Jeson Clarke writes about technologies, import/export data and customs data tools. You can find his thoughts at data analytics platform blog.