Emily Clarke

Tips to Create an Effective Sales Leaderboard

The field of sales is often competitive, and many sales professionals like to compare their success to the success of others in the same field. Healthy competition can be a good thing, and it can drive competitive individuals to strive for greater performance.

One way to motivate your sales team is to create a leaderboard in the workplace or online where your sales professionals can see how they stack up against others. A leaderboard can be a healthy and fun way to incentivize your sales team to be more productive and find new ways to drive business.

Below are some tips for creating an effective sales leaderboard:

Offer Small Prizes

While achieving first place on a leaderboard is often incentive enough for competitive professionals, you could further incentivize the experience by offering small prizes each week, month, or quarter for top performers. Prizes don't have to be anything huge, but offering something like additional paid time off, office perks, or similar incentives can make the leaderboard experience more exciting.

Make Things Easier With Software

Manually creating and updating a leaderboard can be time-consuming, but sales leaderboard software can make the process of managing your stats more efficient. Most modern sales leaderboard software offers the ability to input data regarding sales metrics, and from there, numbers, graphs, and staff accounts are automatically updated across the entire platform.

Offer Opportunities to Everyone

You also want to make your leaderboard accessible to everyone. Consider creating different tiers for different levels of experience to keep things fair. After all, a veteran sales professional is likely to vastly outperform a new hire, and someone who works in a hot market is probably going to have much higher numbers than someone who works in a sector that has less activity.

You also want to remember that equal opportunity may be a legal matter as well. All of your sales professionals should have equal access to opportunities. However, you will want to consult with your company's attorney to discuss your legal obligations as they relate to matters of civil rights and employment law.

Author Resource:-

Emily Clarke writes about sales management, engagement and team motivation service. You can find her thoughts at sales engagement blog.