Emily Clarke

Benefits of Peer-to-Peer Learning in Sales

No matter how skilled someone is at sales, there's always room for improvement. Many professionals in the sales industry believe that ongoing education is a crucial component to continued success. Ongoing education in the sales industry is also important as technology is constantly evolving and changing the nature of sales and sales techniques.

While different people learn differently, peer-to-peer (P2P) learning is a strategy that often yields great results. Below are just a few of the many benefits of P2P learning in sales:

1. Builds a Team Atmosphere

When you learn through standard education models, it can be easy to feel separated from your team. Most formal learning takes place through books and online content, and engaging in this type of learning is usually undertaken as a solo endeavor.

P2P learning means that sales reps learn from one another, and in doing so, this can build a sense of belonging and shared mission. When you work with others in the same industry who are in the same position as you, it may be easier to relate to the material being studied.

2. Learning Can Be Streamlined

Using a learning management system (LMS) can also help your training to be streamlined. Using an LMS for sales training, your P2P learning environments can be customized with unique user interfaces that only present information and options needed for that specific training. Additionally, an LMS for sales training can include efficiency tools like on-the-spot feedback and reporting, customized testing, and branded encouragement that includes rewards that are specific to your company.

3. Encourages Accountability

When sales reps train alongside the team members they work with each day, this encourages accountability. Since sales reps are learning together, they can hold each other accountable for the lessons that have been presented and the knowledge that is to be put into practice.

This type of accountability tends to work a little bit more effectively compared to the accountability that comes from regular performance reviews. Instead of only being held accountable when the boss comes walking through the office, accountability is ongoing as sales reps work alongside their de facto accountability partners.

Author Resource:-

Emily Clarke writes about sales management, engagement and team motivation service. You can find her thoughts at sales coaching solutions blog.