Emily Clarke

Tips to Get Consumers to Click Your Product Link

PPC advertising and product links on Amazon need clicks to generate a return on advertising spend (ROAS). There's only one problem - how do you entice consumers to click on your link or ad?

This is a challenge faced by business owners across Amazon and across the web, but there are some Amazon PPC tips you can use to help consumers choose to click on your links. Below are some things you can do to make your product links stand out:

Optimize Your Verbiage

The wording you use when filling out product link titles and descriptions has a huge impact on whether a consumer clicks or not. Although using descriptive text is a good idea, you want the text to be relevant and precise more than anything.

What you should not do, however, is use "clickbait" text that is designed to lure consumers in with misleading information. Provide an honest description of what's behind the link using relevant keywords that consumers are searching for to find products like yours.

Don't Focus on Cost

If you've researched Amazon PPC tips, you've probably come across some that will tell you to place high bids for PPC keywords that are very competitive. While this is a strategy that can pay off, you may be able to achieve similar clickthrough rates by simply researching related relevant keywords that aren't as competitive. This means you spend less, but it also means that you get more clicks and potentially more buyers.

Keep It Simple

Ads on the Internet are everywhere, and some studies have demonstrated that web surfers tend to tune out ads after a while. To help you attract attention, keep things simple.

A flashy ad or product link may seem like it will attract more attention, but you may find that you get more clicks by toning things down a bit. If a consumer is already interested in your product category, they don't need some in-your-face strategy to attract attention. Instead, they want to know the basics to quickly find what they're looking for.

Author Resource:-

Emily Clarke, advertising management consultant, is providing info about growing your business, optimizing your ads, analytics, promotion ideas and advertising for SME's. You can find her thoughts at Amazon seller tips blog.