Justin Taylor

Tips to Increase Event Attendance

Corporate events are a fantastic way to market your business, build valuable working relationships, and boost your bottom line. But getting people in the door isn't always easy. The upcoming 2022 Event Tech Live London expo can give you more insight into the technology you need to make every event successful. But before that, here are some tips you can adopt to increase attendance and make your business event a smash.

Offer Session Variety

Events of any scale typically have multiple activities people can attend based on their goals and interests. While presentations and panels are invaluable, try switching things up a bit. Offer plenty of variety to keep things exciting and give patrons something to look forward to when attending.

In addition to speaking sessions, you can have networking activities, product demonstrations, training events, games, and more.

Take Advantage of Event Technology

There's no shortage of advanced tools at your disposal. Take full advantage of them to handle every facet of the event planning process.

The right software can help you keep track of events, organize your teams, and more. You can even harness technology for marketing and RSVPing, making it a must-have for any corporate event. The 2022 Event Tech Live London expo focuses solely on event technology, so it's the perfect place to learn more.

Have Ongoing Surprises

If you're throwing annual events, surprises can make a huge difference. Going to the same event year after year can get monotonous. Even during a single event, similar scheduled activities can make the event less appealing than you want.

Keep your attendees on their toes and create moments of excitement. There are many ways to do this. You can announce mystery speakers, give out freebies, do raffles, organize competitions, or even adopt unique themes. Whatever you do, think outside the box and keep things interesting.

Harness the Power of Video Technology

Our last tip is to use video technology. The pandemic made attending in-person events impossible for many people. Luckily, video streaming technology made digital and hybrid events more accessible.

Even as we return to big event blowouts, having the option for digital attendance can make a big difference. Record sessions, share them online, and provide streaming links for every activity.

Author Resource:-

Justin Taylor is providing info about virtual events, webinars and b2b event marketing platforms. You can find his thoughts at virtual events blog.