Emily Clarke

What is a Global Sales Plan?

The economy in the digital age is undoubtedly global, and if your business doesn't have a global sales plan, you run the risk of missing out on many new opportunities. A global sales plan is just what it sounds like - a sales plan that takes into account the global economy.

What you need to know, however, is that managing a global sales plan differs greatly from managing a local or regional sales plan. Several things need to be accounted for in a global sales plan, and failure to cover the details could mean that your business finds itself caught off guard.

Understand the Culture

Cultures are different around the globe, and your business needs to understand the culture of each region of the planet where it does business. Some countries find flashy marketing to be off-putting, while others relish neon-soaked advertising. Some cultures are turned off by discounts and sales because they feel that this cheapens products, while others emphasize finding a bargain.

If you don't understand the nuances of each country where you do business, your global sales plan may not live up to its full potential. Tools for sales enablement can help to overcome some of these challenges, as tools for sales enablement can take into account the various obstacles that can present themselves when selling globally.

Understand the Currency

Your global sales plan should also account for currency exchange rates and economic norms around the world. Some B2B business relationships are fine with paying in dollars, but in certain countries, the local currency may be preferred. In the latter case, you may need to work with an accountant to figure out how conversion rates are going to affect your business's bottom line.

Don't Be Resistant to Change

Going global is a learning process, so be open to change. There will undoubtedly be moments when you're going to need to make adjustments to your global sales plan as your company expands, and resisting change is the quickest way to tank opportunities. Consider each new opportunity as a chance to learn something about your company and its customers, and embrace change, as there is no other way to succeed globally.

Author Resource:-

Emily Clarke writes about sales management, engagement and team motivation service. You can find her thoughts at sales engagement tools blog.