Emily Clarke

Is MMS Marketing a Good Tactic?

Text messages have become ubiquitous in society, as virtually everyone has a smartphone these days. Sometimes referred to as SMS messaging, text messaging is a quick and easy way to send short messages when you don't feel like making a phone call.

Although text messaging is convenient, words are sometimes not enough to convey a complex message. For that, you may consider using multimedia messaging (MMS). MMS messaging allows you to send text messages that contain pictures, videos, graphics, and files, all of which can be used to express more information in a small space.

Using MMS as a Marketing Tool

SMS messaging has been used as a marketing tool for years, but MMS messaging is slowly replacing the humble text message as the go-to choice for marketers. In the past, not all phones could even process MMS messages, and many people were on phone plans that charged data rates by kilobyte or megabyte.

This meant that MMS messages could potentially cost consumers money for each message, so marketers didn't send out these types of messages. These days, however, unlimited data plans are the norm, and pretty much every modern smartphone can send and receive MMS messages with ease.

Is MMS Messaging a Good Marketing Tool?

MMS marketing can be a very valuable tool, but you need to use it correctly. Marketing professionals who use MMS messages need to understand their audiences as well as maximize the space they have to use. Marketing using MMS messages relies on getting points across using pictures and video, but these types of media require pointed messaging to be effective. Most consumers don't have the time or attention span to devote to long videos or complicated graphics.

If you're going to use MMS messaging as part of a marketing campaign, understand that large file sizes can also be a problem. Try to keep MMS messages under a megabyte when possible, and don't exceed three megabytes since these messages will take longer to send and may cause data transfer errors depending on the connection of the receiving party.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at SMS services tool blog.