Emily Clarke

Is Email Marketing Effective?

Email has revolutionized how people communicate. From sending personal messages to friends and family to collaborating on professional projects at work, email provides nearly instant communication around the globe with the push of a button. Email can also be used to market products and services, and an entire industry has grown around the concept of email marketing.

What is Email Marketing?

Email marketing is the process of creating emails that tie directly into marketing campaigns. These emails are sent to targeted prospects and leads, and they usually follow a schedule. An email marketing platform may be able to make the process more efficient by sorting leads according to interest level so that specific emails can be sent to the right people at the right time to encourage purchases.

How Can You Make Email Marketing Effective?

Email marketing can be very effective when used properly, but there are some rules to follow. First, don't send marketing emails without getting someone's permission. Sending out spam emails will usually find your emails automatically sent to someone's junk folder, where they won't even be read.

Next, use the tools included in your email marketing platform to design emails that look professional. Plain text emails may be able to get your marketing message across, but they will be more effective if they look professional and include designs that work for both desktop and mobile email clients.

Send Emails Sparingly

Lastly, don't send out too many emails. While your brand may be excited to spread the word about a new product or service, consumers already have a lot on their plates, and dealing with constant emails could turn a potential customer away from making a purchase.

Instead, only send out emails when necessary and try to limit general marketing emails to once per week. If you're using email marketing to onboard a new customer, you may consider sending out emails as the customer completes actions like filling out warranty cards or viewing product training videos, but aside from these cases, try to avoid the overuse of email marketing.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at email marketing software blog.