Emily Clarke

3 Benefits of Sales Microsites

Microsites are fantastic tools to have in your marketing and sales arsenal. These relatively small websites serve a specific purpose and act independently from your company's primary corporate site. They can offer detailed information about your product, advertise a new launch, play a role in a grand marketing scheme, and even help facilitate sales.

While launching microsites takes time to build, they can provide a substantial return on your investment. Here are three benefits that sales microsites can bring to your business.

Streamlined Customer Experience

One of the best ways to utilize microsites is by creating a digital sales room. These virtual spaces give your customers easy access to all the information they need to make a deal. It's a low-pressure environment that allows quick collaboration between your sales team and prospects.

Think of it as a low-pressure digital space to share resources and empower your potential customers to make decisions. A good microsite can attract new business while giving your return customers a quick path to renewing their deals.

Cost-Effective Marketing

Building new websites costs money, but microsites are more affordable than most realize. A microsite only consists of a few high-impact pages. It's not the same as a complete e-commerce website or corporate domain.

Microsites are hyper-focused on a specific product line or marketing campaign. As a result, it's a cost-effective way to deliver content that benefits the sales cycle. While it does require an initial investment, microsites align with a performance goal and often come with a higher ROI.

Better Visibility

A well-designed microsite and digital sales room can increase your company's visibility. These sites are independent of your leading corporate site, but they're inherently connected to your brand. Use SEO techniques to attract a new audience, spread the word on social media, and get all eyes on your new digital space. Connect your microsites to your corporate site, and you have a new channel for lead generation.

Ultimately, microsites can help your team close more deals and generate more revenue. Whether you utilize these pint-sized websites for a temporary marketing campaign or to facilitate digital sales, your company has nothing to lose and everything to gain.

Author Resource:-

Emily Clarke writes about sales management, engagement and team motivation service. You can find her thoughts at sales tips blog.