Emily Clarke

What is Mobile Push SDK?

Thanks to the ubiquity of smartphones, companies have more opportunities to drive engagement than ever. Notifications are among the first things users see when they pick up their devices. The technology allows you to keep your audience hooked while delivering impactful messages that can boost your bottom line.

A mobile push SDK is a tool that allows you to use notifications to your advantage, harnessing the power of cross-channel consumer data. Gain insights into how people use your app and deliver relevant messages that stick. Whether it's encouraging users to open your app and check out new features or informing them of a limited-time promo in your store, push notifications can significantly improve your CTR and deliver an amazing user experience.

How Does It Work?

Push notifications are pop-up messages that appear outside the app environment. Typically, you receive them when you get a new text or phone call. However, users can also opt in to receive push notifications from apps and services.

Roughly 52 percent of app users opt-in, but you can also provide incentives to increase subscriptions. These small messages go through a push notification service, which is unique to every app platform.

SDKs let you create targeted messages that appear on subscriber devices even when they're not actively using the app. It's an essential part of your marketing arsenal that provides greater insight into the user journey. Consumer data unveil many details, including how much time they spend on a page, what items they view in your store and how people interact with every app element.

That information allows you to fine-tune the user journey and send relevant notifications at just the right time.

Types of Push Notifications You Can Send

There are many ways to get creative with mobile push technology. Send messages to alert users of flash sales and VIP promos. You can also set up transactional notifications to provide real-time updates about purchases, flights and more. This technology can boost conversions by reminding them of unpurchased items in their cart or interactions with other users.

The sky's the limit with push notifications, and the right strategy can dramatically improve app engagement.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at mobile notifications blog.