Emily Clarke

What is an Appropriate Job Salary for an Entry-Level Job in Marketing?

A career in marketing can be rewarding. It's full of unique challenges and can provide you with plenty of lucrative opportunities as you climb the career ladder. Entry level job salaries can vary. Generally, graduates with an associate's degree have a median annual salary of around $40,000. But for those with bachelor's degrees, the median is closer to $50,000.

Those figures are a great jumping-off point as you search for your first job in marketing. However, several factors can affect what salary ranges you can expect.

Industry

One of the most compelling aspects of marketing is that it's not limited to any particular industry. Companies in all sectors need effective marketing teams to drum up interest and boost the bottom line. This versatility gives new graduates many potential career paths, and the route taken can influence salary potential.

For example, marketing professionals in tech tend to make more than those working for retail companies. The same goes for those working in public relations, advertising and scientific research.

Location

Another factor to consider is where you'll work. In cities with a relatively low cost of living, salaries tend to be lower. That said, remote work is becoming more common, allowing grads to gain experience from anywhere.

The cities where marketing professionals can earn the most include San Francisco, CA, New York, NY and Bridgeport, CT, to name a few.

Skills and Proficiencies

The marketing landscape is ever-changing. New technologies and emerging markets are changing how marketing teams reach audiences. While you may obtain core skills during your years in higher education, strengthening skills in other areas can make you a more competitive candidate. Therefore, you may have more bargaining power to obtain a higher salary.

Tech skills are always in demand. Proficiency in customer relationship management platforms, email marketing software and more can open more doors and give you a broader pick of entry level job salaries.

Entry-level jobs are just the beginning. There's ample room for career growth in marketing. Executive-level positions surpass the six-figure mark. Pair that with a promising job outlook, and a career in marketing is worth exploring.

Author Resource:-

Emily Clarke writes about tech, online jobs, internship jobs and more. You can find her thoughts at entry level jobs blog.