Emily Clarke

How to Track Customer Engagement on My Website

There are more ways to track the success of your website than to look at pure sales or conversions. While those metrics are important, understanding customer engagement is the ticket to continued success. Knowing how people interact with your website and brand provides valuable insights you can use to turn prospects into paying customers.

Here are several key metrics you should track with a customer engagement platform.

Page Views and Time Spent Browsing

The number of times users view a page can tell you about their interest in its content. Page view counts count every time a page loads in a browser. So users who constantly revisit your page count as an individual view.

Take things further by looking at how much time people spend on each page. This metric is a fantastic indicator of how engaging your content is. The longer people browse, the more interested they are in what you offer.

Session Metrics

A session refers to the time users spend on your website. It covers the time spent looking at either one page or several.

Understanding how long people spend on your site alludes to the general interest in your brand. Visitors might view multiple products, learn about your brand identity, etc.

Another valuable metric is the pages users view per session. This information paints a clearer picture, and using it alongside page view counts can show you what content has the biggest impact on visitors.

Source of Traffic

Here's an important metric that a feature-rich customer engagement platform can provide. Knowing where users come from can help you redirect marketing efforts.

Your traffic can come from many different places. They can learn about your website from paid search results, referrals, organic searches, social media or directly input your URL. Understanding how users find you is crucial because it can help you broaden your horizons, put more money into specific marketing channels and make a bigger effort to generate growth.

Device Type

Are visitors viewing your website mainly on their smartphones or a full computer browser? This metric is important because it can influence the types of content you provide. If most are viewing on mobile, you can prioritize shorter, bite-sized content to make it easier and more enjoyable for your audience.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at customer engagement tool blog.