Emily Clarke

What is Contextual Content?

People see a slew of content every day. While it's wise to be part of the content production machine, the best way to stick out to your target audience is to deliver relevant content at the right moment.

Contextual content is a type of marketing that adapts based on a person's location, needs and the channel in which it arrives. It's about giving people the information they need at the moment, ensuring that your content leaves a lasting impact that benefits your company.

Why Contextual Content is Important

Whether creating content in-house or using article writing software, implementing contextual content in your strategy is game-changing. The goal is to establish a better connection with people more likely to support you.

Think about all the meaningless ads you see every day. While some might pique your interest, most aren't that relevant to you. Contextual content changes that. It's a level of personalization that focuses on the micro needs of the user. This form of marketing goes deeper than basic buyer personas. You already know about the macro needs of your audience, but using contextual content refines your strategy down to the individual. Find the best article writing software by visiting this website.

How to Create Contextual Content

Creating this content is similar to producing normal content in the early stages. You still rely on market research and get to know your audience to deliver something of value. Article writing software and AI-powered tools can create high-impact content as your foundation.

What makes contextual content different is audience segmentation and variable elements. Those variable elements will change based on the data you gather about the user.

For example, say that you run an e-commerce platform selling outdoor goods. Your variable could be the product you recommend. For those living in colder climates, you can push outdoor patio heaters. But for the ones living in hotter areas, it could be a sunshade or fan!

Those variable elements are what provide a deeper level of personalization. You're creating content that matters to the user in real-time, increasing your odds of engagement and ultimate conversion.

Author Resource:-

Emily Clarke writes about content generation and AI copywriting tools. You can find her thoughts at AI content generation blog.