Emily Clarke

4 Data Management Tools You Should Be Using

In the age of "Big Data," companies are handling more information about customers, products and marketing than ever before. That data can help decision-makers create strategies that push for continued growth, improving profits and paving the way for success. But if you're not using the right tools, your assets can be chaotic and confusing.

Data management tools ensure that your assets are well-organized, easy to access and actionable enough to benefit your organization. Keep reading to learn more about the difference between data governance vs data management and the tools you should use.

Data Governance vs Data Management

Many use these terms interchangeably, but let us provide some clarification. Data governance is establishing policies and procedures about how your company uses data. It includes details like security, accessibility, storage, organization, etc. Governance also sets best practices that your entire organization can follow.

Data Management is how you enact those policies and procedures. You can think of governance as a discipline of data management. Governance is the rules you follow, and management is what you do to implement those policies.

Data management tools facilitate your governance policies, allowing you to ingest, store, collect, prepare, secure, transform and explore data in the most efficient way possible.

Data Management Tools You Need

There is no shortage of great tools available. However, there are several core categories your tools should serve.

The first is behavioral data management. These tools focus on how potential customers interact with your business. For example, they can collect information about how long they spend on your site, supporting the work of your marketing and sales team.

Business intelligence tools are another must-have. They work to transform datasets into actionable insights people can use. You need these tools to make data-driven decisions.

Next, we have customer data management tools. They revolve around how your organization manages customer-facing processes, highlighting information like demographics, preferences, etc.

Data warehouse tools are about keeping your assets safe and organized. They can support your teams as they generate reports, analyze data sets and more.

Author Resource:-

Emily Clarke writes about the best data catalog tools and data analysis softwares. You can find her thoughts at data discovery blog.