Emily Clarke

Is a Mobile-First Approach a Smart Business Move?

Mobile technology has unquestionably become an integral part of everyday life for most people, and the ubiquitous smartphone can be found almost anywhere these days. People rely on smartphones and other mobile communications devices to not only talk with friends, family and coworkers but also to access the web. For this reason, many websites are created using a mobile-first approach, but is this necessary? What is mobile first approach theory, and how does it affect your brand's online presence?

Thinking About the Mobile User in All Design Decisions

In answering the question of what is mobile first approach theory, this is a theory that posits that users of a website or app are more likely to stay engaged with content longer if the content is designed using a mobile-first approach. Essentially, if the content is not optimized for viewing on mobile devices, it may not display correctly. This leads to a poor user experience that may affect engagement and conversions.

On top of that, search engines now place a stronger emphasis on mobile-first design. Sites that do not take mobile user experience into account may suffer lower visibility in search results compared to similar sites that focus on mobile-first approach theory. This applies to standard search results, but it may also affect ranking in local results through map applications and directories.

Responsive Web Design

The good news for designers is that many front-end coding languages use responsive design. This means digital content can be created to respond to the device being used to access the account. Responsive design will automatically change the display of your brand's content based on the type of device someone uses to access the content.

The benefit here is that responsive design ensures a consistent user experience no matter how someone accesses your brand on the web. The experience remains the same regardless of whether someone uses a smartphone, tablet, laptop or desktop computer. Search engines may also factor in responsive design when ranking sites based on how each site approaches mobile-first design choices.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at mobile notification solution blog.