Emily Clarke

What is Data Driven Sales Coaching?

The modern sales industry relies on data for so much, and technology these days makes it easier than ever to find and analyze data to bolster the sales process. Many sales reps and their team leads use data to determine which strategies have paid off when reorganizing sales processes. Data also plays a large part in re-targeting leads on the web using cookies and other web technologies.

Despite the availability of data in sales, too few training managers take a real-time data-driven approach to sales training. While it's true that time-tested methods still work in training sales professionals, it may be possible to streamline training processes by focusing on relevant real-time data.

How Data-Driven Training Works

Data driven sales coaching is the process of using real-time data to measure the progress of sales reps as they learn and grow. This approach gives training leads a lot of insight into how effective training methods are while allowing leads the ability to make adjustments to training programs more quickly. Because data is derived from real-time feedback, it can be easier to devise individualized training methods that are tailored to the needs of each sales rep and industry.

As a sales rep learns, data insights provide feedback. If a lead notices a downward trajectory, AI and machine learning software can analyze existing data to see when and where training has started to fail. Suggestions can also be made by AI software to correct a downward trajectory based on the individual needs of each sales rep.

Data-Driven Approaches in Remote Sales Coaching

Data-driven sales training methods also open up more possibilities for remote sales teams. In a traditional in-office setting, training leads can work with sales reps in person, but today's work environment often means that teams are scattered around the globe. This doesn't always lend itself to individualized attention during the sales coaching process.

Using data-driven sales training, remote coaching becomes easier and more efficient. Coaching can take place from anywhere since data can be obtained from cloud-based applications. This opens the door to more opportunities for employers who want to maintain a diverse sales team across the country or the globe.

Author Resource:-

Emily Clarke writes about sales management, engagement and team motivation service. You can find her thoughts at sales coaching solutions blog.