Emily Clarke

Tips for Writing Good Blurbs

Are you having trouble writing the perfect blurb for your article? You share that struggle with many copywriters and marketers! Many people focus all their attention on the main piece, but a blurb is responsible for helping you get readers.

Blurbs are brief descriptions that aim to lure readers in and convince them to check out the rest of your content. A good blurb can be a powerful tool that helps you get all eyes on your article. Follow these tips, and you'll write great blurbs in no time.

Have a Strong Opening

While a blurb should get readers excited to check out the rest of the content, you must find a way to get them interested in reading the blurb, too. The best way to do that is to have a strong opening. Write a great hook that will pull people in. It can be an interesting fact, a compelling statistic, etc. Whatever the case, it should be front and center to grab as much attention as possible.

If you're having difficulty writing a strong opening sentence, consider using an AI article summary generator for ideas.

Lean Into Emotions

It doesn't matter what your article is about. Your blurb should work with a reader's emotions. Every article serves a purpose, and people will read it for varying reasons. Figure out what readers need and why your piece fulfills it. Tap into those emotions and take advantage of them in your blurb.

Focus on Persuasion

The biggest mistake you can make when crafting blurbs is summarizing your article. You want people to read the entire thing, right? So why condense the meat of your piece in a short blurb?

Instead of summarization, you must be persuasive. Give readers a reason to explore more. Highlight why your article is great and use the reader's emotions to convince them to read further.

Keep Things Short

Finally, keep your blurb short. A long text block isn't enticing, and you risk saying too much about the article. Aim for about 150 words. A great AI article summary generator can check off all the boxes with fewer words, ensuring your blurbs pack a punch.

Author Resource:-

Emily Clarke writes about content generation and AI copywriting tools. You can find her thoughts at AI copywriting tool blog.