Emily Clarke

What is Amazon Seller Integration?

Amazon is a powerhouse e-commerce platform that allows businesses of all sizes to reach a sizeable audience. While many companies maintain their standalone websites, selling on Amazon increases exposure and profits.

But what if you want to utilize the data you collect as an Amazon Seller to your own tech stack? Data access can make or break a company's success, but it can be notoriously siloed. In the case of Amazon, utilizing data in other processes and workflows often requires you to query the Amazon Seller API manually.

Not only is that a frustratingly complex multistep process, but it wastes time. Fortunately, there are solutions to overcome those hurdles.

An Amazon Seller iPaaS integration allows you to connect your Amazon Seller data to your own products, building a data stack that works for your needs.

How It Works

There are many available Amazon Seller integrations. However, iPaaS offers the smoothest connection and transition. Integration platform software as a service (iPaaS) refers to a set of automated tools that can standardize how businesses integrate applications. Simply put, they allow you to build native integrations quickly and easily, forgoing the standard months-long process developers must go through to get single integrations up and running.

Instead of spending months of time and countless resources, you can establish an Amazon Seller integration in minutes. Integrate with multiple platforms using the same data model to improve workflow, maximize productivity and boost your bottom line.

Why Use Amazon Seller iPaaS Integration?

There are many reasons to consider establishing Amazon Seller integration.

Ultimately, Amazon is a valuable source of customer data. You can use it to learn about the items customers order, get more insight into demographics, understand past touchpoints, etc. All that information can help sales teams, marketing heads and business decision-makers.

Having a way to integrate that information with your other products and platforms is a game-changer. With Amazon Seller integration, you can access all the objects and custom fields you normally get with the Amazon API. But instead of querying it manually, you let the iPaaS integration fit the data to your schema.

Author Resource:-

Emily Clarke writes about integrating the API and related platforms services. You can find her thoughts at iPaaS tools blog.