Emily Clarke

3 Benefits of Having Surveys in Your Apps

Did you know that the latest estimates show that over 85 percent of the world's population has smartphones? Apps are an integral part of everyday life, and developers always search for ways to improve the app experience.

There are many ways to understand what users think about an app. But one of the best is through in app surveys. While some view surveys as disruptive to the user experience, well-designed surveys can be beneficial in many ways.

Deeper Insights

Data can only tell you so much about what users think. You can look at metrics like time spent on the app and churn rates to see that issues prevent occasional users from becoming happy customers. But that data doesn't tell you why.

Surveys provide deeper insights than data ever could. They allow users to leave honest feedback, and the insights you gain are typically more valuable than any standard data points. That information can funnel real change and growth.

Understanding Pain Points

Another reason to have in app surveys is to understand user pain points. What issues do users experience? What do they like? What don't they like? That's all information that matters, and you can't get it from standard user metrics.

The best thing about surveys is that you can customize them based on events or user attributes. Connect with people when they're most engaged and trigger surveys after they perform certain events. Get feedback about core app experiences to get actionable insights that help you shape the experience.

Learn about specific features, overall user experiences, UX problems and more.

Improve Customer Retention

Your app's success hinges on how often people use it. However, high churn rates are a problem that many businesses and developers must contend with. With surveys, you can better understand why people stop engaging with your app or uninstall it.

It's about optimizing the user experience. See what your users want and what it would take for them to be ongoing users or regular customers. That information can help your app evolve, guiding your development cycle to optimize your app for your users.

Author Resource:-

Emily Clarke writes about AI-powered survey platform for SaaS and mobile apps services. You can find her thoughts at survey software blog.