Emily Clarke

What is a Competitive Analysis in SEO?

In business, competitive analysis is a crucial part of developing a solid business strategy. That's true in every industry! You need to know what the competition is doing to understand how you can beat them.

While most people think of high-pressure sales environments when considering competitive analysis, the concept also applies to your online presence and search engine optimization (SEO). SEO competitive analysis is about studying the online landscape, analyzing your rivals and using what you learn to improve your website.

Why It's Important

There are millions of websites vying for attention from search engines. Your site must rank as high as possible to boost visibility and build organic traffic. Do a quick search about your niche or industry. Those top few links are your biggest competition.

Do you want to know what they do differently? That's what competitive analysis is all about. It's understanding what you're up against so you can take steps to climb the ranks. SEO competitive analysis should be a big part of your SEO strategy. Otherwise, you can't develop an impactful plan of attack.

What Does Competitive Analysis Entail?

Analyzing the competition can be a complex process.

It all starts with understanding who your competition truly is. If you have a sales-focused company, you likely know who your rivals are in the industry. But that doesn't mean you'll have the same competition from an SEO perspective.

Do your due diligence by performing keyword research. Build a keyword strategy and see what sites appear high on search engine result pages for words relevant to you.

From there, you can dig deeper to see your competitors' keyword rankings. See what keywords drive people to their site but not yours. Use that information to your advantage to adjust your keyword strategy.

Other elements of competitive analysis in SEO include analyzing content. Check out the top pages of your competition's sites. See what resonates with web users and use what you learn to craft content that has a greater impact. You can mimic winning strategies and build on them to surpass your SEO rivals.

Author Resource:-

Emily Clarke writes about content generation and AI copywriting tools. You can find her thoughts at content optimization tool blog.