Emily Clarke

How Often Should I Check My Business' Online Reviews?

Running a business in the digital age means keeping up with a lot of changes. As if running a business like a restaurant wasn't hard enough, the internet means you always have to be on your toes, watching and waiting for the next opportunity or threat. Online reviews can be both a friend and a foe in the age of the Internet, and many business owners wonder how often they should check their online reviews.

The Pros of Checking Online Reviews

On the one hand, checking reviews for your business often is a good idea since it can give you the chance to respond to critics and resolve concerns. Additionally, online reviews can show you where you're having success with your marketing and where more work can be done. Receiving positive reviews is also helpful in marketing your business to others as people trust word-of-mouth advertising from other people in their communities.

The Cons of Checking Online Reviews

On the other hand, checking online reviews for your business frequently can cause you to overthink things and develop anxiety. Negative reviews in particular can cause some business owners to make poor decisions, and you don't want to allow Internet trolls to direct the course of your business either. For this reason, you may decide to limit the frequency with which you check online reviews.

Don't Let Reviews Run Your Business

While it's a good idea to rely on software for review management instead of manually checking reviews, you can't let reviews run your business. If you're a restaurant owner, for instance, simply use software for review management for restaurants and call it a day. Software that handles review management for restaurants can keep an eye on things for you while you worry about feeding hungry patrons.

If you do come across a negative review, always respond with courtesy and professionalism. Responding with kindness may convert an angry customer into a customer for life, but trying to argue with a customer on the web looks bad and may end up costing more customers in the long run.

Author Resource:-

Emily Clarke writes about business softwares and SaaS solutions. You can find her thoughts at food delivery apps blog.