Many people consider a website a major hurdle. It's a technology that, in this day, is required to help you be successful in the business world. Most people create their websites and then forget about them. If it's out there, no more needs to be done, right? Not quite, and EggZack is made to help you with that.
Our platform makes it EZ to manage your own website, yet, having your own website still requires some basic knowledge and maintenance that will help you improve the overall appeal of your site to others.
To maximize the impact of your website, take 5 minutes to look into these 3 things:
3. Professional Appeal
As an EggZack user, you likely have a presence with Social Media and Local Directories. Keep up your exposure by telling your customers where they can find you. Give them incentive to subscribe to your emails, like or follow you on social media, and submit positive reviews. Deliver special offers such as entry into raffles in exchange for likes, votes, follows, shares, or reviews. Make sure your clients know how to find you and stay informed.
Content will increase your exposure by keeping your website up to date and helping your SEO. Put out various types of content including deals/sales you have going on, informative articles related to your business, and useful tips that will keep customers on your radar for more than just purchasing your products or services. Is there an unconventional use for your product? Tip people off. Does the weather affect product lifespan? Then, inform people on how to store your product safely.
With a website comes a certain credibility. One way to maintain your professional appeal is to do an occasional sweep of your website. Go onto your site and browse around. Is navigating your site easy? Are your links working? Is your content clear and free of errors? Are you using high quality images? If you answer "no" to any of these questions then you need to take some steps to correct a potential problem. Use better images, categorize your menu pages, and make use of spell checks.
These actions will contribute to a healthy website and positively impact your business. If you have any questions or comments, or just want some help, feel free to contact us at firstname.lastname@example.org or call us at 888.344.9225.
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