Good marketing is stuck in your business, and it’s not what you think.
June 2, 2010 -- Blog post. When someone hears marketing they think, well crafted messages, logos, press releases, and advertising. They are all a part of marketing, but what about your everyday information? Things like your lunch specials of the day, industry news, do-it-yourself information, an employee of the month memo or a list of products that have price reductions. All of these things tend to get posted in your business and never make it to your website or the web. It's a shame because this type of information can be more helpful than most marketing. It's the type of information that people are looking for everyday.
People are always looking for information to help them make their lives easier, whether it's parenting, working, fun seeking, purchasing, house work, etc. The simple information that you produce and use everyday in your business, can be re-purposed as marketing.
As marketing? Yes marketing! In fact this type of information will probably do a better job in connecting you with the right consumers on search engines and social media than most other marketing. It will help you because it is real and focused, not made to sound self-promoting. It contains just enough text to convey the information without the extra marketing speak. Good simple information, properly placed on your website and the web, is a powerful online marketing tool. Try it!