It's always a good idea to evaluate client satisfaction. Using your #socialmedia as a line of communication opens that door! Occasionally engage your customers/fans with response-based questions.
- What's your favorite topping on our soft-serve vanilla?
- How often do you wash your car in the summer?
- Who is your favorite server/bartender?
By guiding the discussion with questions requiring more detail, you can get a better picture of what you're doing well, and what might need to be revamped.